GEULIS - PIK , Store Visual Development

When the Geulis team first notified us that they were opening their offline store in PIK, we were thrilled to be involved from the early stages of this project.

We served as VM consultants specifically for the Geulis brand, assisting the merchandising team in calculating capacity and collaborating as a discussion partner in determining which product categories would suit various VM points and highlights on the fixtures.

Before this process, we also functioned as consultants to review designs, provide notes on dimensions, and recommend appropriate loose fixture styles for Geulis based on images designed by the interior designer hired by Geulis management.

We refer to this type of project as a design collaboration & dedicated VM agency for a new store.